Zhejiang Liper Lighting Technology CO., Ltd is a national high-tech enterprise,specialized in the manufacture of LED lights. The products are widely used in LED interior lighting and engineering lighting.Since 2015, the products have been sold to the United States, European countries, Japan, Iraq and etc.Liper lighting has enjoyed a high reputation among clients. Under the conditions of complicated internal and external environment of foreign trade, the strategy of the enterprise is as follows: (1) Continuous technological innovation. The company adheres to technological innovation as the orientation.And Liper takes the road of industry-university-research cooperation, actively establishes national LED R&D laboratory.Also Liper has a professional R&D team with professional equipment.It has successfully developed many new products, such as intelligent street lamp control system, and adjustable city charging and lighting lamp.LED products have been certified by IEC, CE, GS, EMC, TUV, LVD and ERP. (2) Attract international talents. Overseas employment as the important measures to realize the internationalization strategy.At present, the company introduced the international talent and study abroad personnel, mainly engaged in senior management and scientific research, professional of LED research and development and the management team, at the same time the company also in insurance, housing, their children to school, spouses, etc, to solve the trouble back at home. (3) Continuously cultivate independent brands. Adhere to the independent brand development route, the companys LIPER brand through the Madrid system and the single national certification, more than 150 countries and regions worldwide registered trademark.The company implement the strategy of internationalization development.The companys own export, the establishment of a number of marketing centers, has a sound sales channel.Whether it is product export or international cooperation, we insist on independ