MGS Entertainment Show
MGS represents the true voice of the gaming andentertainment industry.
It delivers a unique model, being both owned andorganized by the business community throughthe ofﬁces of the MGEMA - the most senior tradeassociation in the Asia Paciﬁc region.
The exhibition draws together all the key playersthat shape the region’s leisure economy in what isthe most lucrative market in the world.
MGS is the place where the key decision makers inAsian gaming come to do business.
Route to Market
MGS serves as a one stop shop for all thingsgaming, entertainment and hospitality.
Over the past four years, it has emerged as theregion’s primary showcase for the most innovativeand creative product launches, technologicaldevelopments and business networking for thecasino, leisure and service sectors.
It delivers the single best route to the mainlandChinese and emerging markets throughout the AsiaPaciﬁc continent.
MGS has established itself as one of the primaryshows on the international gaming calendarattracting 170+ exhibitors, all the major gamingtechnology pioneers and 14,000 B2B visitors fromover 60 countries.
MGS has an unparalleled relationship with both the Government of the Macao SAR and the People’sRepublic of China through the Economic AffairsDepartment of its Liaison Ofﬁce in the region.
The show is backed ﬁnancially by several key Macao SAR Government ofﬁces which provide grants,sponsor ships, incentive programs and developmentsupport.
In the decision-making process, the Central People’sGovernment has an advisory position on the Boardthrough a representative from the Liaison Ofﬁce inthe Macao SAR.
The only entertainment and gaming show toreceive such vital central support, MGS has built itsreputation as the industry’s ‘truly representative’show.
A Show of Inﬂuence
In addition to the backing of the leading 150businesses from the Asian and worldwide gamingcommunity, MGS is also supported by a highlyinﬂuential grouping of co-organizers.
This alliance draws in the most signiﬁcant sports,betting and hospitality bodies and organizations inMacao and Asia, together with the primary casinoconcessionaires and ofﬁcial junket operators in theSAR and neighbouring jurisdictions in Asia.
The Place to do Business
MGS is the show of choice for the key decisionmakers in the Asian gaming and entertainmentindustry. 81% of the show’s visitors hold directorialand senior management posts, from the majorconcessionaires in Macao and Asia, the region’scasino owners and chief buyers, to the leadinginnovators in manufacturing, technology andservices; 86% of visitors have authority to approveor recommend purchases; and 58% of visitors fromthe mainland Chinese market use MGS as their onlyexhibition attendance in the year.
No-one knows the Asian market better than MGS;and nowhere reaches this market more effectively.
2017 is the year of the ‘Smart City’ - the launch ofMGS’s focus on the sectors of the future generations:the developers, the programmers, the innovators.Over the next three years MGS will highlight thesmart tech pioneers and game changers from aroundthe world that are pushing the boundaries of technology and raising the bar in gaming, entertainment and leisure provision.
Ground breaking forces such as AI will take to the ﬂoor exploring the exciting smart-tech concepts that will lay the foundations for the future development of the casino and entertainment economy.
A Show For All Sectors
MGS offers one of the most diverse showﬂoors on the international circuit.
In its ten key trading zones, MGS draws together all the constituents that create the business model driving Asia’s gaming, entertainment and resort experience.
At the center is the cutting edge, creative technology that produces all the innovative products that deliver the exciting, entertaining experience to the customer through the best in gaming content, systems and innovations from around the world.
The MGS ‘One-Stop’ Shop covers every genre of gaming equipment and products, through to the multitude of player services such as the junket promoters; iGaming technology and ground-breaking systems to SmartTechinnovations for gamers and service providers; investment, promotion and support services to the ﬁnest cuisine and drink; entertainment, tourism and culture to lifestyle, fashionand luxury services.
Away from the showﬂoor, the MGS Summit brings together all the important voices that shape Asian and global gaming through searching and provocative debate and discussion over the three days of the show.
The Biggest Market in the World
Macau is the capital of the global gaming industry with revenues more than double its nearest jurisdiction.
The SAR’s new strategic plan for economic diversity will open up vast investment and business opportunities over the next ﬁve to ten years and MGS is aligned to all the key businesses that will drive this growth and development in new and creative business areas.
The show provides the single most important link for the global marketplace to reach this vibrant and expanding force of Chinese and Asia Paciﬁc entrepreneurs.
The Gateway to Asia
Macau is a hub for the region’s most signiﬁcant trading zones, from the ﬁnancial powerhouse of Hong Kong, through the largest mass market in mainland China and around the vibrant and rapidly emergent markets along the Asia Paciﬁc Silk Road.
As a result, MGS serves as the ‘Gateway to Asia’ with over 20 nations from the continent featured on the showﬂoor and 80% of B2B visitors drawn from the Asia Paciﬁc region.
MGS Entertainment Show, has been awarded as a ‘UFI Approved Event’. The prestigious certification, bestowed The Global Association of the Exhibition Industry (UFI) - the body representing the world's exhibition organizing sector, serves as a global stamp of authority for high quality and accurately audited exhibitions. As part of the process, UFI has also approved the admission of the Macau Gaming Equipment and Manufacturers Association, owners and organizer of MGS, into full membership of the international authority.