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Brilliance Brand M2 Styling: By PINNFARINA , Italy BMW Quality Control Process Porsche Technology Chassis Four-way ABS+EBD+EDS Know as “Chinese BMW 3”

■ Styling: By PINNFARINA , Italy
■ BMW Quality Control Process 
■ Porsche Technology Chassis
■ Four-way ABS+EBD+EDS 
■ Know as “Chinese BMW 3”
■ Core of Brand—Economy, Function, Quality of Life, Paragon of Sedan.
■ Brand Claims – Brilliant and Outstanding
■ Market Positioning – The first car for a family 
■ Target Customer – White-collar, people with stable medium income
■ Key Features and Benefits Quality/Power/Space/Safety/Comfort/Drive/Fashion 

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