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A successful global brand... We set out in the early 90’s with one goal in mind: Provide Smart Solutions to improve the everyday lives of customers. Our product ideas evolved with smart solutions in mind. To become a global brand, we listened to millions of consumers spread out in more than 100 countries and we developed various smart solutions to cater to the needs of different people, different cultures, and different ways of life. Not only have used the intelligency in our products, but also at every contact point with our customers, from design to packaging, from distribution to sales. It’s due to this philosophy that there are millions of households worldwide that use Beko products.

Believing in progress, we are always in favor of new ideas. We never stop thinking about innovations and novel ways to overcome challenges.

Throughout this journey Beko’s color has always been blue – the color of trust. Now Beko is taking a further step into the future with an improved new visual language that blends Beko’s extensive product range with traditional standarts of home comfort. This visual language is based on six tones of blue and it reflects Beko’s dynamic spirit as well as its commitment to intelligent solutions.

The shades of blue marks an exciting moment for us, as they represent shared standarts and values that will enable Beko to communicate the sama message consistently to consumers everywhere.

“Providing intelligent solutions to improve everyday life.”