As a fully-owned subsidiary of Jinshan Development&Construction Co. Ltd., Shanghai Phoenix Imp. & Exp. Co., Ltd. ( The Company) is an industry-trade Company exclusively selling and distributing series of Phoenix Brand bicycles and parts. The Company practices the system of General Manager’s responsibility under the leadership of Board of Directors. The chairman of board of directors is Mr. Zhang Yaming and the General Manager is Mr.Yang Hongwen.
The trademark Phoenix, one of the first top-ten, well-known trademarks in China, has been registered in 104 countries. Phoenix bicycle is the Nation’s special-supported export product. It has more than 40 years’ exporting history since 1960s, Besides, Phoenix bicycle has been given to foreign head of state as national gift when China leaders visited other countries. Phoenix bicycle wins a good reputation that shares the first choice instead of walking in South East Asia, The Middle East, East, West and North Africa, Central and South America. The company exports bicycles to more than 50 countries and earns more than US$ 60 million annually. The company has been taking the lead in keeping scale benefits in the same domestic professional area.For quite a long period, the company follows a quality-assortment-service integration and a brand-oriented marketing that can grow with times and innovates constantly. Phoenix keeps on scientific development, implements brand strategy and continuous development strategy through continuous self-challenging and market expanding. The company has set up trade agents in Indonesia, Ghana and Dubai and sales networks in more than 30 countries. While strengthening its advantage in traditional export markets of developing countries, the company also expands American, Japanese and European markets in recent years. The company not only establishes Phoenix (Holland) company and Phoenix (Japan) Company, but also enters into trade relations with many large chain supermarkets of developed countries.
In order to grow continually, stably and healthily, the company took the lead in getting certification of ISO9001 (Edition 2000). Our company owns typical roduction bases which can be adapted to diversify markets and demands, sets up an inner control system that can effectively safeguard the foreign trade risks and fosters a team who are versed in exporting affairs and has a good etiquette. Phoenix company expects further cooperation with new and old customers in home or foreign countries for a double-win future.