Fujian New Longma Automotive Co., Ltd. (hereinafter referred to as "KEYTON MOTOR") was registered in April 1997 with a registered capital of RMB1.15 billion. It manufactures over 100 kinds of products, including heavy, medium, light and micro trucks, and cross-country cars and chassis, and large, medium and light buses and chassis, and low-speed cars and modified vehicles. Its business scope includes: manufacturing and foreign trade of cars, modified vehicles, agricultural machinery, engineering machinery, auto parts, engines and mechanical and electrical products.
Fujian New Longma Automotive Co., Ltd. is affiliated to Fujian Motor Industry Group Co., Ltd. (short for "FJMOTOR"). FJMOTOR owns Fujian Benz- a commercial vehicle manufacturing base through cooperation with Daimler, an international famous automotive group, King Long Motor Group- a listed company in China, and South East Motor through cooperation with China Motor and Mitsubishi Motors. Keyton Motor covers an area of 325 acres and has three core sectors- the R&D center,engine sector with an annual production capacity of 300,000 units, and complete vehicle sector with an annual production capacity of 300,000 units.