Joyall (Weihai) Tire Co., Ltd was founded in August 2010, with registered capital of RMB100 million, is dedicated to the R&D, manufacturing and marketing of high performance all-steel truck and bus tires. It is solely invested by Shandong Joyall Technology Co., Ltd and located in the most livable city-Weihai, China, at Weihai International Port E&T Development Zone. The companys project for an annual output of 4.8 million of all-steel heavy duty radial tires was approved by Shangdong Development and Reform Commission. The first phase production line had been put into production in July 2015 with capacity up to 2.4 million sets of tires. The companys strategic goals are: to upgrade the version of China Tire industry on a sustainable development road, to make quality tires with cost performance and service advantage oriented, to be a national tire manufacturer of hundred years for a well-known brand in the world. The companys development strategy is to build a powerful tire supplier in China and a leading competitor in the global tire market, by holding the strategic opportunity of market shift of TBR tires in China, in analysis of the change and trend of the global tire market, by standing on the shoulders of Giants for a wider development vision, by renewing the development thought and model based on all resources and advantages. The companys concept is: to be committed to meet the interests of all parties. The company will never be developing further on the way without the supports of governments, partners, consumers and its employees. It is the rational return of business development to take the interests of all parties into consideration all the time. Joyall, named as the companys name and its product brand, means to make all cooperation parties full of joys.