Yixiong Electrical Appliance Co. Ltd was founded in 1986. it lies in the central part of Pearl River Delta, Zhongshan city, Guangdong province. The factory owns an excellent geographical location, with Hong Kong and Guangzhou nearby. It is a main grand enterprise specializing in developing and producing Heaters in China. The factory covers an area of 5,000 square meters with 1,000 employees, including 100 technicians. It has 13 standard production lines and advanced test facilities, possesses the capability of producing annually 200,000 heaters. With over 10 years development, now it has become one of the big private enterprise in the field of producing home appliances in large scale, mainly for export. The company possesses the capability to do technological research and develop new products, with a research and development center and a modern laboratory. Due to its advanced equipments and laboratory conditions, it won 42 patents both at home and abroad, especially the Carbon Fiber Far Infrared Electric Heating Tube, which leads the field at home. With its tenet ¡®Quality is life, customer is the God,' the company has established a strict series of product management and process control system. Yixiong heaters have passed authentications, such as EMC, NEMKO, GS, ETL, UL, PSE, E-MARK, MC-TICK, etc., and 3C compulsive authentication. In 2001, the company passed ISO9001: standard authentication of quality system 2000. In 2005, it got ISO14002: standard authentication of Environment Management System 2004. All those show that Yixiong Company can enhance its product quality and comprehensive competitive ability by effective cost reduction and avoiding environmental pollution. Yixiong Company has set up a customer-centered service and established a complete marketing network and backup service system. The company has built a stable market network at home and abroad. Its products are being sold in about 30 countries and areas like japan, South Korea, Europe, South America, Australia, South Africa, Russia, the U.S.A., Middle East, and so on. The products are popular among overseas customers. Meanwhile, the company took part in overseas grand fair and exhibition to improve its brand and fame. For example, the International Home Electronical Appliance Fair March, 2005 in Germany in March 2005. People-centered is the developing foundation of Yixiong Company. It concentrates on the development of human sources, and attracts excellent technicians and management stuffs by creating comfortable condition. Moreover, the company has set up a great number of qualified stuffs by providing different kinds of training. Those stuffs are capable of researching work, marketing, management, and also has the ability of keeping sustainable development. Thus, Yixiong has formed its unique enterprise culture.